Privacy Policy
Mere Trout Ltd is committed to safeguarding your privacy. If you have any questions or problems regarding the use of your Personal Data, contact us at mail@meretrout.com, and we will gladly assist you.
By using this site or our services, you consent to the Processing of your Personal Data as described in this Privacy Policy.
This Privacy Policy is part of our Terms and Conditions; by agreeing to the Terms and Conditions, you also agree to this Policy. In the event of a collision of terms used in the Terms and Conditions and Privacy Policy, the latter shall prevail.
Table of Contents
- Definitions used in this Policy
- Data protection principles we follow
- What rights do you have regarding your Personal Data
- What Personal Data we gather about you
- How we use your Personal Data
- Who else has access to your Personal Data
- How we secure your data
- Information about cookies
- Contact information
Definitions
Personal Data – any information relating to an identified or identifiable natural person.
Processing – any operation or set of operations performed on Personal Data or sets of Personal Data.
Data subject – a natural person whose Personal Data is being Processed.
Child – a natural person under 16 years of age.
We/us (either capitalised or not) – Mere Trout Ltd
Data Protection Principles
We promise to follow the following data protection principles:
- Processing is lawful, fair, and transparent. Our Processing activities have lawful grounds. We always consider your rights before Processing Personal Data. We will provide you with information regarding Processing upon request.
- Processing is limited to the purpose. Our Processing activities fit the purpose for which Personal Data was gathered.
- Processing is done with minimal data. We only gather and Process the minimal amount of Personal Data required for any purpose.
- Processing is limited within a time period. We will not store your personal data for longer than needed.
- We will do our best to ensure the accuracy of the data.
- We will do our best to ensure the integrity and confidentiality of data.
Data Subject’s rights
The Data Subject has the following rights:
- Right to information—meaning you have the right to know whether your Personal Data is being processed, what data is gathered, from where it is obtained, why it is processed, and by whom it is processed.
- Right to access – you have the right to access the data collected from/about you. This includes your right to request and obtain a copy of your Personal Data gathered.
- Right to rectification – meaning you have the right to request rectification or erasure of your Personal Data that is inaccurate or incomplete.
- You have the right to erasure, which means that in certain circumstances, you can request that your Personal Data be erased from our records.
- Right to restrict processing – where certain conditions apply, you have the right to restrict Processing your Personal Data.
- Right to object to processing—this means that you have the right to object to the Processing of your Personal Data in certain cases, such as direct marketing.
- Right to object to automated Processing—you have the right to object to automated Processing, including profiling, and not to be subject to a decision based solely on automated Processing. You can exercise this right whenever an outcome of the profiling produces legal effects concerning or significantly affecting you.
- Right to data portability—You have the right to obtain your Personal Data in a machine-readable format or, if feasible, as a direct transfer from one Processor to another.
- Right to complain—If we refuse your request under the Rights of Access, we will provide you with a reason. If you are not satisfied with the way your request has been handled, please contact us.
- Right to seek the help of supervisory authority—this means you have the right to seek the help of a supervisory authority and the right to pursue other legal remedies, such as claiming damages.
- You have the right to withdraw consent to withdraw any given consent for Processing your Personal Data.
Data we gather
Information you have provided us with
This might be your email address, name, billing address, home address, etc. – mainly information necessary to deliver you a product/service or enhance your customer experience with us. We save the information you provide us with so that you can comment or perform other activities on the website. This information includes, for example, your name and email address.
Information automatically collected about you.
This includes information automatically stored by cookies and other session tools, such as your shopping cart information, I.P. address, shopping history (if there is any), etc. This information is used to improve your customer experience. When you use our services or look at the contents of our website, your activities may be logged.
Information from our partners
We gather information from our trusted partners with confirmation that they have legal grounds to share that information with us. This is either information you have provided them directly with or that they have gathered about you on other legal grounds. See the list of our partners here.
Publicly available information
We might gather information about you that is publicly available.
How we use your Personal Data
We use your Data to:
- provide our service to you. This includes registering your account, providing you with other products and services you have requested, providing you with promotional items at your request and communicating with you about those products and services, communicating and interacting with you, and notifying you of changes to any services.
- enhance your customer experience;
- fulfil an obligation under law or contract;
We use your Personal Data on legitimate grounds and with your Consent.
On the grounds of entering into a contract or fulfilling contractual obligations, we Process your Personal Data for the following purposes:
- to identify you;
- to provide you with a service or to send/offer you a product;
- to communicate either for sales or invoicing;
On the grounds of legitimate interest, we Process your Personal Data for the following purposes:
- to send you personalised offers from us;
- to administer and analyse our client base (purchasing behaviour and history) to improve the quality, variety, and availability of products/ services offered/provided;
- to conduct questionnaires concerning client satisfaction;
As long as you have not informed us otherwise, we consider offering you products/services similar to your purchasing history/browsing behaviour to be our legitimate interest.
With your consent, we Process your Personal Data for the following purposes:
- to send you newsletters and campaign offers (from us and our carefully selected partners);
- for other purposes, we have asked for your consent;
We Process your Data to fulfil obligations arising from the law and use your Personal Data for options provided by law. We reserve the right to anonymise Personal Data gathered and to use any such data. We will use data outside the scope of this Policy only when it is anonymised. We save your billing and other information gathered about you for as long as needed for accounting purposes or other obligations deriving from law, but not longer than ten years.
We might process your Personal Data for additional purposes not mentioned here, but are compatible with the original purpose for which the data was gathered. To do this, we will ensure that:
- the link between purposes, context and nature of Personal Data is suitable for further Processing;
- the further Processing would not harm your interests and
- there would be appropriate safeguards for Processing.
We will inform you of any further Processing and purposes.
Who else can access your Personal Data?
We do not share your Personal Data with strangers. Personal Data about you is, in some cases, provided to our trusted partners to either make providing the service to you possible or to enhance your customer experience. We share your data with the following:
Our processing partners:
Our business partners:
We only work with Processing partners who can ensure an adequate level of protection for your Personal Data. We disclose your Personal Data to third parties or public officials when we are legally obliged to do so. We might also disclose your Personal Data to third parties if you have consented to it or if there are other legal grounds for it.
How we secure your data
We do our best to keep your Personal Data safe. We use safe protocols for communication and data transfer (such as HTTPS) and monitor our systems for possible vulnerabilities and attacks.
Even though we try our best, we can not guarantee the security of information. However, we promise to notify suitable authorities of data breaches and you if there is a threat to your rights or interests. We will do everything we reasonably can to prevent security breaches and assist authorities should any breaches occur.
If you have an account with us, you must keep your username and password secret.
Children
We do not intend to collect or knowingly collect information from children. We do not target children with our services.
Cookies and other technologies we use
We use cookies and/or similar technologies to analyse customer behaviour, administer the website, track users’ movements, and collect information about users. This is done to personalise and enhance your experience with us.
A cookie is a tiny text file stored on your computer. Cookies store information that is used to help make sites work. Only we can access the cookies created by our website. You can control your cookies at the browser level. Choosing to turn off cookies may hinder your use of certain functions.
We use cookies for the following purposes:
- Necessary cookies—These cookies are required for you to use some important features on our website, such as logging in. They don’t collect any personal information.
- Functionality cookies provide functionality that makes using our service more convenient and allows us to provide more personalised features. For example, they might remember your name and email in comment forms, so you don’t have to re-enter this information next time when commenting.
- Analytics cookies – These cookies are used to track the use and performance of our website and services
You can remove cookies stored on your computer via your browser settings. Alternatively, you can control some third-party cookies using a privacy enhancement platform such as optout.aboutads.info or youronlinechoices.com. For more information about cookies, visit allaboutcookies.org.
We use Google Analytics to measure traffic on our website. Google has its own privacy policy, which you can review here. If you’d like to opt out of tracking by Google Analytics, visit the Google Analytics opt-out page.
Contact Information
Data Protection Officer
If you have any questions regarding Processing your Personal Data, your rights regarding your Personal Data or this Privacy Policy, contact our Data Protection OfficerJack Glendinning at mail@meretrout.com
Supervisory Authority
Website: https://ico.org.uk
Email: international.team@ico.org.uk
Phone: +44 1625 545 745
Changes to this Privacy Policy
We reserve the right to make changes to this Privacy Policy.
The last modification was made on 12 April 2024.